Nation Branding as a Strategic Approach for Emerging …
The concept of nation branding covers the application of branding and marketing communication strategies and techniques to promote a nation''s image (Kaur, 2020; Rojas-Méndez, 2013).Although researchers, academic stakeholders, and other public policymakers have shown their reasonable interest in the subject of nation branding (NB) (Aronczyk, 2009), …